1952 Mercury "Custom Series" Woodie Station Wagon
In general, woodies are rare beast these days, especially
in running condition. The one you see before is especially rare, as only
2,400 Mercury wagons were built in 1952. How many are still on the road
or in restorable condition is not known, but it can't be more than a handful.
Like most car companies in the 1950's Ford and its Lincoln/Mercury
divisions began eliminating wood as structural componant in cars, and it
was not long before Ford closed its Iron Mountain facilities. The Woodie
"look" was still desired though, and wood panels gave way to decals
and wood trim. This '52 Mercury "Custom Series" wagon is an excellent
example of one of transition from wood to chrome as a trim of choice.
Designed by Gordon Buehrig, the Custom Series bodies were
offered in 3- and 5-door models for six to eight passengers. It came with
a V8 motor, 3,800lb curb weight, and would set you back about $2,700.00.
This Merc has been restored to its original showroom condition,
right down to the "hillcrest green" factory paint color.
Hot Rods & Custom Stuff, 2324 Auto Park Way, Escondido, CA.,
Hot Rods & Custom Stuff - builds, restores, paints, services and sells
parts for classic autos, cars, trucks and street rods.